- Canada, Canada +1 more
- Hybrid
- Full-time · Senior
- CA$150K–CA$170K per year
- 10+ years
Take ownership of customer acquisition strategy and drive sustainable growth for a flagship SaaS product.
Locations (2)
- Canada, Canada
- Denver, Colorado, United States
Compensation
Competitive salary: Target annual base compensation of CAD 150,000–170,000, with the final offer depending on location, market conditions, experience, and expertise.
Responsibilities
- Define and lead the overall customer acquisition strategy, establishing annual and quarterly growth plans across web, iOS, and Android platforms.
- Identify and prioritize growth opportunities based on business impact, customer acquisition costs, return on investment, and long-term scalability.
- Manage a multi-million-dollar marketing investment across paid search, paid social, display advertising, affiliate marketing, app stores, and emerging acquisition channels.
- Partner with paid media specialists to establish channel strategies, allocate budgets, monitor results, and continuously improve campaign effectiveness.