- Remote, United States
- Remote
- Full-time · Senior
- 5+ years
Lifeway is seeking a Remote Paid Media Strategist to take hands-on ownership of Google Ads, YouTube, and Bing / Microsoft Advertising as we bring paid media management in-house.
Responsibilities
- Own strategy, structure, and best practices for Google Ads, YouTube, and Microsoft Advertising, including search, Performance Max, video, shopping, and Demand Gen.
- Turn ministry and business goals into channel media plans covering audiences, bidding, budget allocation, flighting, and measurement.
- Build, traffic, and quality-check campaigns, ad groups, audiences, and creative variations before launch.
- Manage and pace platform budgets, forecast spend, and recommend reallocations to Paid Media leadership and partners.
- Run a structured testing roadmap (A/B and incrementality), documenting hypotheses, results, and what you learned.
Requirements
- Bachelor's degree in Marketing
- Advertising
- Communications
- Analytics
- Nice to have: Google Ads certification