- Senior
- $5K–$5K per month
- 5+ years
Own the company's CRM, lifecycle marketing, and bonus strategy to improve player activation, conversion, engagement, retention, reactivation, and lifetime value.
Compensation
Salary: USD 5,000/month
Responsibilities
- Work closely with the General Manager to define and continuously improve the CRM and lifecycle marketing strategy.
- Build and optimize lifecycle frameworks covering player registration, onboarding, early lifecycle, active gameplay, VIP/high-value players, churn prevention, and win-back campaigns.
- Identify player drop-off points throughout the customer journey and design CRM initiatives to improve conversion, engagement, and retention.
- Develop behavior-triggered lifecycle campaigns instead of relying solely on calendar-based promotions.
- Translate business KPIs into clear CRM initiatives with measurable outcomes.