Lead cross‑functional marketing integration and operations for Wharton Executive Education, translating portfolio priorities into launch plans, performance insights, and budget visibility.
$110,907.00 - $125,000.00 Annual Rate
- Establish and maintain shared planning tools, calendars, templates, and workflows
- Facilitate cross‑functional launch planning for new programs and priority campaigns
- Maintain an integrated launch and campaign calendar across paid, web, email/lifecycle, content, creative, social, multimedia, and analytics workstreams
- Partner with functional leaders and program teams to confirm inputs and improve planning practices
- Facilitate regular optimization reviews with functional leaders and agency partners
- Nice to have: advertising agency experience
- Nice to have: consulting experience
- Nice to have: higher education experience
- Nice to have: executive education experience
- Nice to have: marketing technology basics