Leads retail marketing strategies across DTC channel to increase traffic, maximize conversion, and achieve overall revenue goals. This role bridges brand marketing and sales teams to drive brand equity, increase traffic, maximize conversion rates, and optimize ROI on retail marketing investments.
- Develop and execute annual integrated retail marketing calendars aligned with overall brand calendars, strategies, and commercial goals.
- Oversee key product launch activations, trade promotions, and 360-degree seasonal campaigns across all retail touchpoints.
- Lead planning and execution of high impact VP zones, activations, and consumer engaging events.
- Collaborate closely with Sales / Merchandising teams to drive sell-through and support stores with tailored co-marketing initiatives.
- Manage promotional calendars and exclusive product drop strategies w/ GWP when necessary.
- Bachelor's degree
- Nice to have: Fashion industry experience
- Nice to have: Sport industry experience
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