The Senior Manager, Brand Strategy & Engagement will support the development and activation of the company’s brand positioning, business unit messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.
Salary Range: $141,000 - $176,500
- Develop enterprise and business unit positioning
- Develop messaging frameworks, value propositions, and audience narratives
- Ensure consistency and alignment across brand messaging and customer-facing communications
- Translate complex business concepts into clear, compelling, audience-centered messaging
- Synthesize existing qualitative and quantitative insights into actionable audience personas and segmentation frameworks
- dental
- vision
- multiple group medical plans
- 401(k) retirement savings plan
- group life insurance