- Atlanta, Georgia, United States
- Senior
- $148K–$169K per year
- 8–10 years
Compensation
United States: 148,000 - 169,000 USD
Responsibilities
- Build and continuously improve the common NAOU segmentation taxonomy, methodology, and decision rules across consumer, shopper, occasion, channel, outlet, customer, geography, and digital/physical dimensions.
- Identify, size, and prioritize high-value growth pools using consumer, household, shopper, outlet, customer, syndicated, digital, and financial data.
- Lead de-averaging analyses that reveal materially different needs, economics, and growth opportunities across segments and markets.
- Translate segment insights into strategic OBPPC implications across brand, package, price, assortment, occasion, channel, affordability, and premiumization.
- Develop rigorous segment economics and business cases covering volume, revenue, investment, incrementality, margin, profitability, cannibalization, and system value.
Requirements
- Bachelor’s degree in business, economics, marketing, finance, analytics, statistics, data science, or a related field.
- Nice to have: household-panel
- Nice to have: syndicated
- Nice to have: first-party
- Nice to have: retail