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Platform & Operations Lead - DTC

Shelly Group SE (formerly Allterco) · Posted Nov 6, 2026

Sofia, Sofia-Capital, Bulgaria
Hybrid
Full-time · Lead
5+ years

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You own the Shopify platform and operations behind shelly.com, making shopping smooth and reliable across every market. You lead a team of specialists while staying hands-on with the roadmap and releases, with clear accountability for site performance and conversion rate.

Compensation

Competitive salary + Performance bonuses

Responsibilities

Own the platform roadmap and turn requests from markets, Growth and Operations into a prioritized backlog based on impact and effort.
Run releases with developers and agencies, from scope and acceptance criteria to QA and required go-live sign-off.
Manage platform vendors and apps, their costs and performance.
Own conversion, speed and stability across markets and devices.
Set the testing roadmap with the CRO Manager across product pages, landing pages, cart and checkout.

Requirements

Nice to have: SAP
Nice to have: ERP integrations
Nice to have: localization workflows
Nice to have: smart home
Nice to have: European languages

Skills

DTC ecommerce operations product ownership platform management

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Senior Adobe Analytics Developer

Compensation

Responsibilities

Requirements

Skills

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Platform & Operations Lead - DTC

Compensation

Responsibilities

Requirements

Skills

Benefits