Senior Social Media Strategist
The Social Lights · Posted Nov 10, 2026
- Minneapolis, Minnesota, United States
- Full-time · Senior
- $85K–$100K per year
- 7+ years
Social Strategists at TSL are responsible for identifying audience, content, and conversation insights, building platform-specific and holistic social strategies, identifying social channel and behavioral trends, and ultimately creating the strategic foundation for innovative, social-first ideas.
Compensation
$85,000 - $100,000 / year
Responsibilities
- Lead development of social strategy deliverables on behalf of clients, including campaign strategies, activation and influencer strategies, channel strategies, content strategies, engagement strategies, audience analysis and identification, competitor analysis, social tone + voice, social content and channel audits, and social listening reports
- Showcase storytelling proficiency by developing powerful narratives that simplify complicated or unfamiliar topics in ways that are clear, human, and easy for others to understand
- Deliver insights in new, fresh ways and present strategic concepts in an engaging, captivating, and persuasive manner
- Stay up to date on social/digital platforms, conversation, and culture trends
- Analyze data to support key insights, takeaways, and recommendations for TSL clients
Requirements
- Nice to have: MRI/Simmons