- Manchester, England, United Kingdom
- Senior
- 4+ years
Lead the LOOKFANTASTIC CRM team, ensuring markets deliver against the overall CRM strategy, creating plans aligned with market maturity and business growth ambitions.
Responsibilities
- Deliver LOOKFANTASTIC’s CRM strategy across key CRM channels, including email and app push.
- Develop monthly CRM campaign plans, rooted in data and insights, to meet commercial targets whilst delivering an optimal customer experience.
- Ensure operational excellence in the team’s execution of these plans.
- Continually review the automations programme (workflows and triggers), monitoring and reporting on performance.
- Identify challenges and opportunities to improve performance ongoing, whether that be optimisations of existing and/or introduction of new workflows and automations.