- London, England, United Kingdom
- Hybrid
- Full-time · Associate
- 2–4 years
The Web Analyst supports the strategy, design, implementation, and ongoing optimization of digital measurement solutions across websites and marketing programs. This role blends web analytics implementation with cross-channel reporting and analysis, helping ensure that data is collected accurately, structured appropriately, and translated into clear business insights.
Responsibilities
- Support web analytics strategy, measurement planning, and implementation across websites and campaigns
- Translate business and stakeholder needs into tracking requirements, tagging plans, and reporting outputs
- Ensure data is collected accurately through proper tagging, implementation QA, and ongoing validation
- Build and maintain reporting and visualizations across website, media, and first-party data sources
- Use AI-enabled tools to improve reporting workflows, streamline analysis, and surface insights more efficiently
Requirements
- Relevant bachelor’s degree or equivalent industry experience
- Nice to have: AI-enabled tools