- South San Francisco, California, United States
- Hybrid
- Full-time
- $113K–$211K per year
- 5+ years
Lead the strategic execution and continuous optimization of web and mobile experiences across Genentech’s marketing and medical landscapes.
Compensation
The expected salary range for this position based on the primary location of South San Francisco is $113,400 - $210,600. A discretionary annual bonus may be available based on individual and Company performance.
Responsibilities
- Drive end-to-end web and mobile app delivery to ensure high-quality, high-satisfaction patient and customer experiences in close partnership with managed service vendors and cross-functional teams.
- Operationalize, produce, and optimize campaign and above-campaign execution plans (CEP) in alignment with experience, design, and technical standards.
- Lead activation of channel and campaign optimization decisions, leveraging data insights to enhance digital reach, channel effectiveness, and user engagement.
- Oversee and implement enterprise SEO strategies, website URL architecture, domain structures, and redirect/migration plans to optimize organic visibility and user navigation.
- Ensure strict executional compliance with data privacy frameworks, cookie management (OneTrust), and healthcare regulatory requirements across all web and mobile platforms.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience
- Nice to have: end-to-end omnichannel or multichannel program/campaign execution