- Dublin, Leinster, Ireland
- Hybrid
- 5+ years
Lead and guide clients’ CRM and marketing teams in defining and executing CRM strategies on the Xtremepush platform.
Responsibilities
- Lead client stakeholders in defining CRM and lifecycle strategies aligned to commercial and marketing objectives
- Design, build, configure and optimise customer journeys, campaigns, audience segments and decisioning logic on the Xtremepush platform
- Collaborate with Business Analysts, Data Analysts and technical teams to ensure campaigns are supported by accurate data and clear requirements
- Support the migration of existing campaigns, journeys and decisioning rules from legacy platforms
- Define campaign objectives, success measures and testing approaches, then monitor performance to improve targeting, engagement, conversion and retention
Requirements
- Relevant qualification in marketing, digital marketing, business or a related discipline