- Canada
- 5+ years
Lead the strategy, execution, optimization, governance, and ongoing development of the marketing automation function.
Responsibilities
- Own the execution, QA, and optimization of integrated marketing campaigns across email, events, webinars, nurture programs, forms, landing pages, and other channels
- Develop and maintain scalable marketing automation architecture, workflows, programs, and operational processes within Marketo
- Drive the design, development, and ongoing optimization of lead scoring, lead lifecycle management, routing, segmentation, and MQL processes
- Establish and enforce Marketing Automation governance, standards, naming conventions, campaign taxonomy, and QA processes
- Oversee database health, data quality, normalization, enrichment, deduplication, and other database optimization initiatives
Requirements
- Nice to have: Marketo Certified Expert (MCE)
- Nice to have: Adobe Marketo Engage Business Practitioner certification
- Nice to have: Advanced Excel
- Nice to have: Marketing technology integration