Plan, brief, and execute direct-to-customer activations and direct messaging campaigns for one brand, including email and SMS marketing campaigns, optimizing for deliverability, engagement, and conversion.
- Plan and execute targeted direct messaging, like email and SMS marketing campaigns that maximize deliverability, engagement, and conversion
- Manage the email & SMS calendar and ensure alignment with product launches, sales objectives, campaigns, and other key events
- Implement segmentation and personalization tactics to improve campaign relevance and align content with customer needs and behaviors
- Monitor campaign performance and implement optimizations in future campaigns
- Participate in customer journey mapping and lifecycle communications development to ensure a consistent customer experience
- Nice to have: fashion industry
- Nice to have: retail industry
- Nice to have: e-commerce industry
- Nice to have: Bilingualism (English/French)
- comprehensive benefits program
- flexible time off
- paid leave
- sick days
- vacation time
Specialist, CRM & Lifecycle MarketingReitmans (Canada) Ltée/Ltd · Montréal, Canada
Marketing Manager, Client CommunicationsRoyal Bank of Canada · Toronto, Canada