Lifecycle Marketing Specialist responsible for building, launching, testing, and improving customer communications across email, in-application and push channels.
Locations (3)
Toronto, Ontario, Canada
Leeds, England, United Kingdom
United States
Compensation
The salary range for this role based in Toronto, ON is $80,000 - $100,000 CAD.
Responsibilities
Build, QA, schedule, and deploy lifecycle campaigns across email, in-app, and push channels using approved briefs, journeys, and campaign plans
Configure and maintain automated nurture journeys, triggered communications, and recurring programs
Implement dynamic content, personalization, and business rules to improve message relevance
Set up A/B and multivariate tests across messaging, creative, timing, audience, and user experience
Develop and execute AI-driven digital marketing strategies across multiple channels.
Use generative AI tools to create, personalize, and optimize marketing content, including ad copy, landing pages, email campaigns, and social media content.
Plan, launch, and optimize paid advertising campaigns using AI-powered features and tools across Google Ads and Meta Ads.
Leverage AI tools for audience research, customer segmentation, competitor analysis, and identifying market opportunities.
Implement AI-powered SEO strategies, including keyword research, content optimization, search intent analysis, and content planning.
Own and drive the end-to-end retention strategy across channels and platforms, ensuring alignment with overall business and CX objectives.
Responsibilities
Design, implement and continuously optimize retention programs, including loyalty club, warranty, trade-in and post-purchase engagement, to strengthen consumer loyalty.
Lead retention-related initiatives across the full consumer journey, ensuring smooth transition from conversion to long-term usage and advocacy.
Develop and implement Next Best Action logic to deliver relevant, timely and personalized consumer interactions.
Define retention KPIs and performance frameworks; proactively monitor, analyze and improve results.
Leverage consumer data, insights and feedback loops to refine segmentation, identify churn risks and improve consumer lifetime value.
Lead and participate in the introduction and implementation of new technologies and frameworks including SaaS based digital experience platforms, headless architecture, edge computing and Gen AI
Work closely with marketing to create compelling omnichannel experiences and drive customer adoption, engagement, personalization and analytics
Develop project deliverables, proof-of-concepts, and pilot new technologies
Ensures quality code delivery from self, team members and vendors, including code review, verification against best practice, and quality testing
Assisting in the architecture of web and mobile applications
Requirements
Bachelor’s or master’s degree in computer science, Engineering or Information Technology
Lead major digital marketing initiatives across CRM, owned digital experiences, and activation to strengthen acquisition, engagement, retention, and lifetime value for Tyson Foods’ consumer brands.
Responsibilities
Translate enterprise digital priorities into connected consumer experiences
Lead development and activation of consumer journey strategies
Translate CRM roadmap into lifecycle programs
Guide audience segmentation, personalization, and test‑and‑learn plans
Partner with Data & Analytics and IT on data use and platform enablement
Requirements
Bachelor’s Degree in Marketing, Business Administration, or a related field
Senior Manager of Product Management for Hearthstone China, responsible for strategy, roadmap, and commercial performance.
Responsibilities
Drive Hearthstone China’s commercial performance and player engagement through data-driven decision making, KPI ownership, and continuous iteration on features and LiveOps.
Be directly responsible for product ideas to grow the HS China business.
Oversee the process from idea, proposal analysis, feasibility, execution, impact and postmortem.
Oversee the success of Hearthstone in China by assessing product and publishing effectiveness in the region, and providing improvement plans.
Own the China product strategy and roadmap, aligning with global vision while tailoring experiences to the needs of the Chinese player base.
Executive Retenție SFPNewPhilip Morris International U.S. · Chisinau, Moldova
Senior Manager, Hearthstone Product ManagementNewBlizzard Entertainment · Shanghai, China