Lead website optimization, SEO, and conversational search strategy for VIAVI’s global web properties, driving visibility, engagement, and conversion across technical product content.
Compensation
Job Posting Pay Range:
115,500
to
214,500
Exceptional qualifications, experience and location may impact salary. VIAVI offers a competitive benefits package that includes paid time off, health, life and disability insurance, 401(k), and a bonus program.
Responsibilities
Serve as marketing lead for website optimization, search visibility, and content discoverability
Partner with Web Team on new pages, product launches, acquisitions, content migrations, and ongoing updates
Work with Product Marketing, regional marketing, business units, IT, and content owners to keep website content accurate, current, and optimized
Translate business needs into clear recommendations for web content, search performance, structured data, and engagement
Ensure major website changes are reflected in SEO, GEO, schema, analytics, and chat content
Requirements
Bachelor’s degree in Marketing, Communications, Business, Technology, or a related discipline
The SEO Marketing Manager is responsible for the development, implementation, and management of PDS Health's search visibility strategy — spanning traditional SEO, answer engine optimization (AEO), and generative engine optimization (GEO) — across multiple national and localized PDS websites.
Compensation
$117,000.00-$153,000.00 / Annually
Responsibilities
Build strategic search visibility roadmaps spanning SEO (on-page & off-page), AEO, and GEO that coordinate approaches across multiple national and local websites
Own AI search visibility as a standing discipline: entity strategy, structured data and schema markup for machine extractability, and citation/mention tracking across ChatGPT, Perplexity, Google AI Overviews, and Gemini
Responsible for the implementation of search tactics that are data-driven and measured against business goals: organic growth, AI citation/mention share, return visitors, acquisition and engagement, conversion, and downstream appointment volume
Manage internal SEO team, external agencies and vendors to prioritize and execute against a cohesive search visibility strategy
Responsible for technical SEO audits of web properties, including extractability and structured-data readiness for AI retrieval systems; present findings and recommendations to leadership and teams
Requirements
Bachelor's Degree from an accredited college in Marketing, Communications, or related field
