Responsible for setting the enterprise organic search vision and leading the strategy, execution, and performance of SEO across AutoNation's portfolio of 260+ web properties, including traditional search, AI-powered experiences, and local search.
Responsibilities
Define the SEO vision, multi-year roadmap, and annual operating plan in support of enterprise revenue and customer acquisition goals.
Shift the organization from keyword-centric SEO to intent- and topic-based strategies.
Set clear KPIs and OKRs for organic performance (traffic, leads, calls, store visits, sales influence, revenue).
Champion SEO as a core growth lever across the organization.
Own enterprise SEO strategy across on-page, off-page, and technical pillars.
Lead the evolution from traditional, keyword-based SEO to conversational, AI-driven discovery. You are responsible for the product and technical foundations that power organic growth across Search Engines, LLMs and emerging discovery platforms.
Responsibilities
Own the product vision and roadmap for SEO & GEO, aligned with the company strategy
Translate SEO strategy into clear product, tech and data initiatives
Lead a cross-functional team with backend engineers, analyst and data science capacity
Drive the shift from keyword-based SEO to conversational and AI-driven discovery
Define and steer a test & learn approach using SEO A/B tests and experimentation
The SEO Marketing Manager is responsible for the development, implementation, and management of PDS Health's search visibility strategy — spanning traditional SEO, answer engine optimization (AEO), and generative engine optimization (GEO) — across multiple national and localized PDS websites.
Compensation
$117,000.00-$153,000.00 / Annually
Responsibilities
Build strategic search visibility roadmaps spanning SEO (on-page & off-page), AEO, and GEO that coordinate approaches across multiple national and local websites
Own AI search visibility as a standing discipline: entity strategy, structured data and schema markup for machine extractability, and citation/mention tracking across ChatGPT, Perplexity, Google AI Overviews, and Gemini
Responsible for the implementation of search tactics that are data-driven and measured against business goals: organic growth, AI citation/mention share, return visitors, acquisition and engagement, conversion, and downstream appointment volume
Manage internal SEO team, external agencies and vendors to prioritize and execute against a cohesive search visibility strategy
Responsible for technical SEO audits of web properties, including extractability and structured-data readiness for AI retrieval systems; present findings and recommendations to leadership and teams
Requirements
Bachelor's Degree from an accredited college in Marketing, Communications, or related field
Support the UnitedHealthcare Corporate Communications Newsroom and broader digital content strategy by developing and optimizing content that helps consumers find clear, credible answers to their healthcare and health benefits questions, focusing on generative engine optimization (GEO), search trends, audience insights, and digital performance data.
Locations (2)
Minneapolis, Minnesota, United States
Washington, D.C., District of Columbia, United States
Responsibilities
Develop and optimize content that helps consumers find clear, credible answers to their healthcare and health benefits questions.
Focus on content opportunities identified through generative engine optimization (GEO), search trends, audience insights, and digital performance data.
Work with Newsroom leadership and partners across digital product, SEO, analytics, social, and subject-matter experts.
Develop and optimize content based on GEO and search trends.
Translate technical or complex concepts into understandable consumer language.
A hands-on role focused on technical SEO, App Store Optimization (ASO), and Generative Engine Optimization (GEO) for an AI consumer technology company.
Responsibilities
Own and optimize the technical SEO strategy, including crawling, indexing, site performance, structured data, and internal linking.
Identify and resolve technical issues affecting organic search visibility and website performance.
Develop and execute ASO strategies across the Apple App Store and Google Play.
Optimize app store metadata, keywords, descriptions, and localized listings to improve search rankings and conversion.
Plan and execute app store listing experiments, including screenshots, preview videos, and custom product pages.
Requirements
Nice to have: Experience growing organic acquisition for subscription-based mobile applications
Nice to have: Familiarity with web-to-app acquisition funnels
Nice to have: Knowledge of app store policies and guidelines
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