AI‑driven workflows jobs

Director, Customer Engagement & Retention

The Business of Fashion · Posted Nov 2, 2026

London
Manager

Apply with RefersoAI Apply on careers page

Lead a small team to develop and execute a retention-first strategy for BoF’s global membership portfolio, driving lifetime value and reducing churn across all member tiers.

Responsibilities

Own lifecycle marketing strategy and execution
Chair Engagement Council
Shape product and UX to increase usage
Define audience segmentation and omnichannel lifecycle strategies
Manage payment success and churn mitigation

Skills

lifecycle marketing retention strategy CRM subscription business SaaS data‑driven decision making MarTech architecture Braze Recurly AI‑driven workflows predictive analytics