- New York, New York, United States
- Full-time · Vp
Own the annual paid media plan, investment approach, roadmap, and planning calendar, translating strategic direction into full-funnel plans that balance brand building, demand generation, performance, and lifecycle objectives.
Responsibilities
- Own the annual paid media plan, investment approach, roadmap, and planning calendar, translating strategic direction into full-funnel plans that balance brand building, demand generation, performance, and lifecycle objectives.
- Lead planning, activation, and optimization across video, CTV, OOH, display, audio, search, social, app, affiliate, commerce media, and emerging platforms, making timely in-flight decisions on channel mix and performance.
- Build out the Retail Media practice to drive new customer acquisition across channel expansion partners such as Amazon, Ulta, and TikTok Shop, partnering with Commercial, Marketing, and ecosystem partners on growth plans, measurement, and test-and-learn roadmaps.
- Connect media with Social, CRM, Loyalty, E-commerce, and Partnerships to create a seamless customer journey.
- Drive adoption of a multi-layered measurement framework, partnering with Analytics, Consumer Insights, Finance, and agencies to turn performance data and incrementality learnings into investment recommendations and executive-ready insights.