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Associate, Trade Marketing, NJOI and Chinese Content

Astro Malaysia Holdings Berhad · Posted Nov 6, 2026

2–3 years

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Support planning and execution of marketing campaigns for Astro PayTV products and Chinese content, including trade marketing initiatives and content marketing across multiple channels.

Responsibilities

Plan and execute marketing campaigns for Astro PayTV products and Chinese content
Coordinate with creative/media agencies and internal teams on campaign briefs, assets, timelines and execution
Develop campaign messaging and value propositions based on consumer and content insights
Support trade marketing initiatives for PayTV products across stores, kiosks, roadshows and other customer touchpoints
Develop and coordinate sales collaterals and trade materials

Requirements

Bachelor's Degree in Marketing, Business, Communications, Advertising or a related discipline
Nice to have: Google Analytics
Nice to have: social listening tools
Nice to have: digital marketing analytics platforms
Nice to have: Mandarin

Skills

Marketing Brand Marketing Product Marketing Trade Marketing

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