- City of Industry, California, United States
- Full-time · Mid
- 4+ years
Own paid acquisition across Meta, Google, TikTok, and Amazon for the brand’s website and TikTok Shop, working toward the $5M 2027 DTC + marketplace plan.
Responsibilities
- Meta: Prospecting and retargeting, Advantage+ Shopping, weekly UGC and creator creative testing, pixel and Conversions API accuracy
- Google: Search, Shopping, Performance Max, YouTube, and Demand Gen; Merchant Center feed; protect branded search and grow non-brand category terms
- TikTok: In-feed, Spark Ads, and GMV Max for the site and TikTok Shop; scale top organic and affiliate content; Pixel and Events API
- Amazon: Sponsored Products, Brands, Display, and DSP; balance ACoS and TACoS against organic rank goals; launches, Prime Day, and BFCM
- Emerging channels: Test Pinterest, Snapchat, Reddit, Walmart Connect, CTV, and affiliate networks; decide when to scale or cut
Requirements
- Nice to have: Beauty or cosmetics experience
- Nice to have: launching a brand from zero
- Nice to have: Amazon DSP
- Nice to have: Pinterest
- Nice to have: Snapchat