Own product content for commerce clients on Amazon, planning, writing, and optimizing content for Seller Central and Vendor Central while reporting on search rank, traffic, and conversion.
- Join internal and client onboarding calls to understand priorities, scope, and Brand Registry status.
- Run Content Gap Analyses from Pacvue Commerce exports to find missing or weak titles, bullets, descriptions, images and A+ Content.
- Build and present a Content Calendar that prioritizes batches by revenue, ad focus, promotions, launches, and seasonality.
- Research each product, brand, competitor set, and shopper profile, including Brand Analytics and Amazon policy.
- Run customer review analysis to surface shopper values and complaints.
- Nice to have: AEO/GEO experience
- Nice to have: A+ Content
- Nice to have: Premium A+
- Nice to have: Brand Store experience
- Nice to have: Walmart marketplace
Content Strategist, Amazon & MarketplaceMonks · Denver