- Melbourne, Victoria, Australia +1 more
- Hybrid
- Full-time · Lead
The Digital Sales Lead is responsible for delivering digital channel sales and revenue targets, growing digital channel sales volumes, and providing cross-functional leadership to influence and direct delivery of the B2C digital strategy.
Locations (2)
- Melbourne, Victoria, Australia
- Sydney, New South Wales, Australia
Responsibilities
- Own delivery of digital channel sales and revenue targets, and contribute to target setting and forecasting.
- Lead continuous improvement of the online sales experience, driving uplifts in conversion rate, revenue per visitor, and overall digital sales performance.
- Define and own digital sales performance metrics, ensuring clear reporting, dashboarding, and insight generation to identify opportunities.
- Lead the digital optimisation and experimentation program (e.g., A/B testing, CRO roadmap), setting direction and prioritising initiatives that materially improve outcomes.
- Partner with Marketing, Product, Technology, and Analytics/BI teams to deliver an end-to-end journey from demand generation through to on-site conversion.