- Wilmington, Delaware, United States +1 more
- Hybrid
- Full-time · Director
- 5+ years
The Director is accountable for setting the insights, analytics and AI-enabled evidence agenda for a key brand. As a member of the Brand Leadership Team, this role influences senior commercial, medical and market access decisions by translating data, market signals, customer needs and digital opportunities into clear strategic choices, measurable outcomes and enterprise value.
Locations (2)
- Wilmington, Delaware, United States
- Toronto, Ontario, Canada
Responsibilities
- Set the strategic insights agenda for the brand, aligned with enterprise strategy, brand ambition, launch turning points, investment decisions and measurable outcomes.
- Integrate primary market research, competitive intelligence, secondary data, real-world data, digital engagement signals, advanced analytics and AI-enabled tools to inform brand strategy, forecasting, resource allocation and investment decisions.
- Translate complex data and external signals into clear recommendations, helping senior leaders understand opportunities, trade-offs, risks and execution implications.
- Use AI and advanced analytics, where appropriate and compliant, to identify patterns, test hypotheses, improve decision quality and optimize field and omnichannel performance.