The Director is accountable for setting the insights, analytics and AI-enabled evidence agenda for a key brand. As a member of the Brand Leadership Team, this role influences senior commercial, medical and market access decisions by translating data, market signals, customer needs and digital opportunities into clear strategic choices, measurable outcomes and enterprise value.
Locations (2)
Wilmington, Delaware, United States
Toronto, Ontario, Canada
Responsibilities
Set the strategic insights agenda for the brand, aligned with enterprise strategy, brand ambition, launch turning points, investment decisions and measurable outcomes.
Integrate primary market research, competitive intelligence, secondary data, real-world data, digital engagement signals, advanced analytics and AI-enabled tools to inform brand strategy, forecasting, resource allocation and investment decisions.
Translate complex data and external signals into clear recommendations, helping senior leaders understand opportunities, trade-offs, risks and execution implications.
Use AI and advanced analytics, where appropriate and compliant, to identify patterns, test hypotheses, improve decision quality and optimize field and omnichannel performance.
Own the primary market research strategy, translating senior leadership questions into a prioritized insights plan with clear decision impact, budget rigor and delivery expectations.
Requirements
Bachelor's Degree
Nice to have: Pre-product-launch market research
Nice to have: Positioning and segmentation
Nice to have: In-depth knowledge of respiratory biologics market dynamics
Director accountable for setting insights, analytics and AI-enabled evidence agenda for a key brand, influencing senior commercial, medical and market access decisions.
Responsibilities
Set strategic insights agenda aligned with enterprise strategy
Integrate primary market research, competitive intelligence, secondary data, real‑world data, digital engagement signals, advanced analytics and AI‑enabled tools to inform brand strategy
Translate complex data and external signals into clear recommendations
Use AI and advanced analytics to identify patterns, test hypotheses, improve decision quality and optimize field and omnichannel performance
Own primary market research strategy and prioritize insights plan
Global Insights DirectorNewAstraZeneca · Wilmington, US+1 more
Hotelldirektör till nyöppning av Krusenberg HerrgårdSabis AB · Uppsala, Sweden