- Mumbai, Maharashtra, India
- 12+ years
Lead the Consumer & Shopper Insights Team, overseeing research, analytics, and technology-enabled insight solutions across global, cluster and market teams.
Responsibilities
- Lead multidisciplinary work across consumer typologies, demand spaces, consumer and shopper journeys, insight and foresight, primary and secondary research, continuous trackers, behavioural analytics, data products, reporting platforms and knowledge management.
- Translate business questions into rigorous research, analytics and technology-enabled insight solutions; ensure outputs are actionable, compliant and reusable; embed consumer and shopper understanding into brand, category, innovation, experience and activation decisions across global, cluster and market teams.
- Manage research agencies, fieldwork, SOWs, budgets, quality and compliance.
- Lead multidisciplinary teams and complex, multi-market insight programmes.
- Conduct primary qualitative and quantitative research, secondary research and usability testing.
Requirements
- Bachelor's degree in Marketing, Business, Behavioural Science, Statistics, Economics, Psychology, Data Science or a related discipline; postgraduate qualification preferred.
- Nice to have: Regulated consumer industries experience
- Nice to have: Tobacco or NGP experience