- Berlin, Germany
- Hybrid
- Full-time · Senior
- 4+ years
Lead the consumer growth strategy for Kleinanzeigen, driving acquisition, activation, engagement and retention to increase monthly active traders.
Responsibilities
- Shape consumer growth strategy across acquisition, activation, engagement and retention
- Develop user segmentation strategy using behavioural and marketplace data
- Translate segmentation into actionable growth strategies across Product, Marketing, CRM and customer experience
- Develop and test loyalty and engagement strategy to increase repeat trading
- Define vision for homepage and entry experience to activate users