Lead performance marketing campaigns across APAC and Europe, managing budgets, leveraging AI tools, and driving data‑driven optimisations.
Responsibilities
Own and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunities
Leverage AI and automation tools to streamline manual performance marketing workflows
Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts
Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices
Track and maintain campaign performance and benchmarks to measure effectiveness of digital media and gather insights continuously