Lead growth, retention, and reactivation strategies across all operating countries, managing CRM tools and data-driven experiments to increase user engagement and revenue.
Locations (2)
Bogotá, Colombia
Santiago de Chile, Chile
Responsibilities
Define and execute activation, retention, and reactivation plans for all countries
Own key metrics and ensure accurate analysis of activation, retention, and reactivation
Manage and configure multichannel CRM tools such as SQL, Iterable, Strapi, Firebase, AppsFlyer, and Segment
Develop and run automated communication flows and experiments
Analyze market and competitive benchmarks
Requirements
Bachelor's in Business Administration or related field
Supervisora de Dados e Performance na área de Business Intelligence, focada em mensuração, validação de tagueamento e inteligência analítica para campanhas digitais.
Responsibilities
Liderar a estrutura técnica de mensuração e validação de dados
Acompanhar o funil de aquisição e conversão apontando gargalos e tendências
Monitorar e auditar dados de fontes de tráfego, campanhas e jornadas do usuário
Destravar demandas técnicas e analíticas
Apoiar a tomada de decisão dos times de Negócio e Mídia com relatórios e análises
Requirements
Nice to have: Experiência em Performance Digital / Mídia de Performance
Lead mobile app marketing strategy and manage client relationships for DEPT mobile clients.
Compensation
US Remote Range
$85,000—$95,000 USD
Responsibilities
Leading mobile app marketing strategy for DEPT mobile clients
Managing a combination of managed service mobile partners and self-serve ad platforms
Oversee budget across a variety of app install campaigns on mobile networks and Apple Search Ads
Engaging with the POCs across the various mobile network partners, managing all forms of communication from weekly calls to daily slack questions and requests
Monitoring daily performance metrics and campaign pacing, identify irregularities or poor performance and communicate optimization recommendations to internal team, vendors, and clients
We are looking for a Performance Marketing Engineer with a strong data and technical culture to lead, automate, and optimize advertising investments on Google Ads, Meta Ads, TikTok Ads, Apple Search Ads — and new channels to test.
Locations (3)
Paris, Île-de-France, France
Bordeaux, Nouvelle-Aquitaine, France
Nantes, Pays-de- Loire, France
Responsibilities
Piloter l'acquisition payante : élaborer, exécuter et optimiser les campagnes sur Google Ads, Meta Ads, TikTok Ads et les autres réseaux, avec une approche orientée rentabilité et croissance
Analyser la performance et l'attribution : exploiter les données des plateformes, d'AppsFlyer et de nos outils internes pour identifier les leviers qui génèrent les clients les plus qualifiés au meilleur coût
Optimiser l'allocation des budgets : comparer coûts, taux de conversion, CAC et valeur des clients pour décider où, quand et combien investir, et réallouer régulièrement entre canaux selon leurs performances réelles
Lead end-to-end tracking initiatives across web, app, and server environments, architect reliable tracking setups, guide technical strategy, and build scalable, privacy-resilient measurement frameworks for leading brands.
Own mobile user acquisition performance across skill and social gaming apps, managing budgets, campaigns, and analytics to drive profitable installs and player acquisition.
Responsibilities
Plan, launch and optimise app install campaigns across UA networks and app DSPs
Turn growth strategy into channel plans, budgets and testing roadmaps
Analyse cohort, LTV, retention and ROAS data to guide scaling decisions
Work with BI and Head of Mobile on MMP setup, attribution accuracy and incrementality testing
Brief and iterate with creative on concepts and messaging
Requirements
Degree in Marketing, Business Administration or similar
Automatiser les opérations marketing : concevoir et déployer des automatisations (collecte, consolidation, reportings, détection d'anomalies) via les API publicitaires, des scripts et des outils d'automatisation
Faire évoluer les outils de pilotage : améliorer les dashboards avec l'équipe Data (dépenses, conversions, CAC, rentabilité) et mettre en place alertes et recommandations pour éclairer les décisions d'investissement
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