A hybrid-based role focused on delivering CRM campaign communications, designing and building CRM audiences, and executing campaign workflows using Adobe Campaign.
Responsibilities
Design and build and execute workflows for email and direct mails primarily within Adobe Campaign
Understand details of GM data warehouses, campaign mart, and relational database structure
Manage and execute multiple Level complex campaigns of various types
Retrieve, prepare, and segment data
Execute and analyze processes and data to measure campaign efficiency, data accuracy, and performance
Requirements
Bachelor’s degree required in Information Technology
Lead the digital product strategy and roadmap for customer-facing experiences across web and mobile channels, managing a team of product managers and collaborating with cross-functional stakeholders to deliver optimized customer journeys.
Locations (2)
Cleveland, Ohio, United States
Charlotte, North Carolina, United States
Responsibilities
Define and lead the product vision, strategy, roadmap, and performance goals for customer-facing digital experiences across web and mobile channels.
Lead, coach, and develop a team of Product Managers responsible for customer journeys, digital experiences, and experience optimization initiatives.
Partner with UX, Digital Merchandising, Content Strategy, Marketing, Analytics, Business Stakeholders and Technology teams to deliver intuitive, effective, and customer-centered experiences.
Champion a customer-first mindset by leveraging customer research, behavioral analytics, Voice of Customer insights, journey mapping, and experimentation to identify opportunities and prioritize investments.
Develop and execute AI/ML, Generative AI, and Agentic AI solutions for Digital Analytics, accelerating measurement, insights, experimentation, and experience optimization across enterprise web and mobile experiences.
Responsibilities
Develop and execute AI/ML, Generative AI, and Agentic AI solutions for Digital Analytics, accelerating measurement, insights, experimentation, and experience optimization across enterprise web and mobile experiences
Apply AI across the Digital Analytics lifecycle, including requirements/BRD creation, technical specifications, data-layer mapping, analytics implementation, QA/UAT, reporting, insights, and optimization
Build AI-enabled capabilities that integrate with the broader Adobe Analytics ecosystem, including Adobe Analytics, CJA, AEP/WebSDK, Adobe Launch, and Adobe Target
Partner with Product, Digital Analytics, Data Engineering, UX, Marketing, and Technology teams to identify and prioritize high-value AI/ML opportunities and translate business problems into scalable technical solutions
Design and engineer GenAI, RAG, Agentic AI, and intelligent automation solutions utilizing LLMs, APIs, structured/unstructured data, vector databases, and enterprise knowledge sources
Own the end-to-end lifecycle of customer-facing digital experiences, from discovery and prioritization through delivery, launch, adoption, and continuous optimization.
Requirements
College Degree
MBA
Nice to have: Experience in both retailer and supplier environments
Director, Shared Digital Customer ExperiencesSherwin-Williams · Cleveland, US+1 more
Manager AI/ML EngineeringUnitedHealth Group