Lead end‑to‑end brand strategy, business planning, and execution for Coca‑Cola Meals & Zero in Thailand, driving growth, equity, and profitability while managing resources and aligning with global and local priorities.
- Lead end‑to‑end brand strategy, business planning, and execution
- Translate global and operating‑unit strategies into localized plans and campaigns
- Develop multi‑year brand growth plans integrating IMX campaigns, innovation, shopper and channel strategies, digital marketing, and revenue growth initiatives
- Partner with commercial, franchise, and bottler teams to achieve seamless alignment and best‑in‑class execution across retail, e‑commerce, and on‑premise channels
- Oversee resource allocation, marketing investment effectiveness, and financial tracking, driving data‑informed decision‑making and ROI optimization
- Bachelor’s or Master’s degree in Marketing, Business, or a related discipline
Sr. Director, Customer Sales, CentralNewThe Coca-Cola Company · Cincinnati, US+3 more