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Marketing Manager - Private Market (High Specialty)

Roche · Posted Nov 5, 2026

Lead the design and execution of private market brand plans to achieve established adoption, patient reach, and growth milestones.

Lead the design and execution of private market brand plans to achieve established adoption, patient reach, and growth milestones.
Partner closely with field teams (Key Account Managers, field specialists) to ensure tactical execution, actionable market insight generation, and strategic capability building.
Develop robust demand forecasting and evaluate return on investment (ROI) across commercial initiatives to optimize resource allocation.
Co-create sustainable access and partnership schemes with private payers, healthcare administrators, and key medical opinion leaders.
Safeguard operational excellence and compliance across all marketing and commercial activities in alignment with the highest industry standards.

University degree completed (open to Engineering, Marketing, Business Administration, Health Sciences, or related analytical disciplines)
Nice to have: Familiarity with Agile ways of working
Nice to have: Design Thinking methodologies
Nice to have: agile project management
Nice to have: prior exposure to biotechnology product launches