- Gurugram, Haryana, India
- Hybrid
- Full-time
- 12+ years
Lead media client strategy and execution for EdTech digital marketing accounts, managing cross-functional teams, budgets, and performance metrics.
Lead the personalization strategy for vehicle upsells, protection products, and extras to drive revenue growth across the post-booking customer journey.
Draft social media content for paid ads; ideate creative based on extensive consumer and competitor research. Develop and manage organic content strategy. Execute acquisition and reactivation marketing strategies. Optimize the conversion funnel to improve user engagement and increase conversion rates; understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms. Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance. Monitor, analyze, and report on campaign performance and KPIs, utilizing analytics tools and customer data to refine and optimize acquisition marketing strategies. Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance. Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure that acquisition marketing efforts remain current and effective. Ensure that all acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment. Perform other duties as assigned, demonstrating flexibility and adaptability to meet the dynamic needs of the organization.