- San Salvador, San Salvador, El Salvador
Lead demand generation strategy, build and optimize multi-channel lead generation, manage team, and drive pipeline growth.
Responsibilities
- Develop and execute comprehensive demand generation strategies across paid digital, outbound, inbound, partner, and referral channels.
- Drive qualified pipeline generation while optimizing conversion rates, lead quality, and Cost per SQL.
- Lead and develop the Demand Generation team, including Inside Sales Representatives and Growth Associates.
- Oversee MQL-to-SQL qualification processes, ensuring consistent qualification standards and high-quality handoffs to Account Executives.
- Establish and monitor lead generation performance baselines across channels, industries, and initiatives.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field