CRM & Digital Content Manager
Pret A Manger · Posted Nov 11, 2026
- London, England, United Kingdom
As the CRM & Digital Content Manager you will shape how millions of customers hear from Pret and experience the brand beyond the shop, owning customer journeys across email, push, SMS, app and website.
Responsibilities
- Own all UK customer communications across email, push, SMS and in-app, including retention and loyalty journeys.
- Build, test and improve automated customer journeys in our customer engagement platform (Braze).
- Work with our analytics team to define core customer segments and personalise for each one.
- Manage content across our app and website, brief and update digital assets, keep the CMS up to date.
- Track channel performance, pull insights and recommend improvements weekly and monthly.
Requirements
- Nice to have: Advanced Braze skills
- Nice to have: loyalty engines
- Nice to have: SEO
- Nice to have: AI search optimisation
- Nice to have: high-volume business experience