- 4+ years
Develop customer journeys, marketing automations, audience segmentation, and personalized communications using AMPscript, SSJS, SQL, HTML, CSS, and JavaScript.
Responsibilities
- Develop customer journeys, marketing automations, audience segmentation, and personalized communications using AMPscript, SSJS, SQL, HTML, CSS, and JavaScript.
- Hands‑on experience or exposure to Marketing Cloud Next, including campaign creation, audience activation, content personalization, marketing orchestration, and Data Cloud‑driven customer engagement.
- Implement real‑time web personalization and recommendation use cases, including product/content recommendations, contextual experiences, cross‑sell, upsell, and next‑best‑experience scenarios.
- Configure and manage identity, customer profiles, behavioral data, catalogs, segmentation, and audience activation across Marketing Cloud and Marketing Cloud Personalization.
- Develop integrations using REST/SOAP APIs, JavaScript, JSON, SFTP, Marketing Cloud Connect, Salesforce CRM, and enterprise data sources.