Lead and optimize large-scale digital media acquisition campaigns, manage media budgets and agencies, and collaborate with MarTech and Data Science to drive measurable subscriber growth.
Compensation
The US base salary for this full-time position is $135,100 - $218,500 + bonus + benefits.
Responsibilities
Lead the design, execution, and optimization of large-scale customer acquisition campaigns (search, display, video, programmatic) to maximize ROI and hit aggressive performance goals.
Direct external media agencies and strategic partners, ensuring flawless execution, holding them accountable to performance targets, and guiding them to adopt data-backed optimization tactics.
Act as the primary liaison to the MarTech and Data Science teams, defining requirements, KPIs, and data structures needed to evaluate media efficiency and budget pacing.
Go beyond standard reporting by designing and overseeing rigorous A/B tests, geo-experiments, and incrementality tests to prove causal media impact.
Partner with MarTech on the strategic implementation and QA of tracking mechanisms (GA4, GTM, server-side tagging, UTM taxonomies) to ensure seamless data flow from ad platforms into our data warehouses.
Requirements
Bachelor's degree or equivalent practical experience
Own the marketing strategy and go-to-market and promotional plans for North America, Brazil, Mexico and the rest of LATAM, aligning regional priorities with enterprise marketing objectives.
Locations (2)
San Luis Potosi, San Luis Potosi, Mexico
Brazil
Responsibilities
Own the marketing strategy and go-to-market and promotional plans for the Americas region
Implement medium-term and annual marketing plans
Prioritize campaigns and regional investments based on measurable business impact
Lead value-proposition campaigns that differentiate our offering and meet profitability goals
Translate the global brand strategy into region-specific programs and messaging
Requirements
Bachelor’s degree in Marketing, Sales, Business Administration or a related field
Senior Associate Athletic Director for External Affairs responsible for strategic vision, revenue generation, fan experience, and media relations within Le Moyne College Athletics.
Compensation
Pay Range: $70,000 - $75,000 annually
Responsibilities
Provide oversight for corporate sponsorship agreements
Oversee partner relationships and contract fulfillment
Provide strategic oversight for ticket office
Develop aggressive ticket strategies
Explore alternative revenue opportunities
Requirements
Bachelor’s degree in Sports Management, Business, Communications, or a related field
Lead strategic communications for the EVP/COO, developing executive messaging, digital strategy, and stakeholder engagement to support university priorities.
Compensation
$125,000.00 - $130,000.00 Salary commensurate with education and experience.
Responsibilities
Develop and execute executive visibility strategy
Create and manage executive-level communications across formats
Integrate AI-enabled tools to improve workflow
Coordinate with internal communications teams
Support crisis and change communications
Requirements
Bachelor’s degree in communications, public relations, journalism, English, marketing, or a related field