Strategic Senior Demand Generation Manager to lead growth within the Car Care business, driving digital acquisition and retention campaigns, as well as shaping B2B content strategy.
Locations (2)
Centreville, Virginia, United States
Reston, Virginia, United States
Compensation
The anticipated annual base salary range for this position is $88,000 - $132,000.
Responsibilities
Lead the design and execution of multi-channel digital and email acquisition strategies targeting service shop owners, general managers, and dealer principals.
Identify and prioritize high-impact AI use cases, evaluate tools, build repeatable workflows, and coach cross-functional partners.
Lead the development and execution of a B2B content strategy that elevates CARFAX solutions and showcases customer success.
Architect automated email sequences and lifecycle nurture journeys.
Partner closely with Dealer Business Unit (DBU) sales leadership, Product Management, and PR/Communications to align marketing funnels.
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