Senior Business Specialist – Digital Journeys, focusing on designing, managing, and optimizing digital customer journeys, particularly via WhatsApp.
- Manage and continuously improve digital customer journeys across WhatsApp, from identifying business opportunities to implementation and performance monitoring.
- Manage, organize, and prioritize the backlog of digital initiatives, enhancements, and optimization opportunities.
- Define project scopes, functional requirements, business rules, and specifications for new digital journeys.
- Coordinate the development, testing, validation, deployment, and ongoing support of digital solutions.
- Analyze customer journey data, conversion funnels, and performance indicators to identify bottlenecks, improvement opportunities, and potential business impact.
- Nice to have: Business case development
- Nice to have: Business impact assessments
- Nice to have: Product Discovery methodologies
- Nice to have: A/B testing
- Nice to have: Digital product experience
