- Phoenix, Arizona, United States
- Hybrid
- Full-time · Senior
- 12+ years
Strategic marketing leader responsible for guiding and connecting the CRM and Loyalty functions to drive customer and business growth.
Responsibilities
- Serve as the executive owner of email, SMS, push and other direct channels
- Provide strategic oversight of CRM campaign planning
- Partner across Brand, Media, Marketing, Creative and Digital teams to integrate CRM into cohesive omnichannel plans
- Ensure strong CRM campaign execution, including development, QA & operational deployment
- Champion the modernization of CRM capabilities and ways of working, advancing automation, AI-enabled decisioning