- Los Angeles, California, United States
- Hybrid
- Full-time · Director
- $150K–$200K per year
- 7+ years
The General Manager owns the direct-to-consumer subscription business end to end—the P&L, the subscriber, the Shopify storefront, and the paid and lifecycle channels that feed it.
Compensation
Salary range $150,000 - $200,000 base + bonus tied to subscription contribution margin + equity
Responsibilities
- Own the P&L, subscriber, Shopify storefront, and paid/lifecycle channels
- Manage a lean team including Growth & lifecycle marketing, ecommerce/site, and subscriber care
- Acquire subscribers at $80-100 and keep them longer than the current 5-7 months
- Raise order frequency and AOV ($50-55)
- Maintain a ~50% gross margin on every box
Requirements
- Nice to have: Perishable food delivery (meal kits, prepared meals, grocery delivery)
- Nice to have: Omni-channel experience
- Nice to have: Spanish proficiency