Lead performance marketing for CMH and MWHS, managing paid media, email, SEO, and agency partnerships.
Locations (2)
Banff, Alberta, Canada
Alberta, Canada
Compensation
A competitive compensation package will be provided including an attractive base salary which is based upon qualifications, experience, and skill set, as well as an annual incentive program.
Responsibilities
Define paid media goals and budgets
Manage paid media campaigns across search, social, display
Partner with Brand & Content leads
Brief media agency
Review agency performance
Requirements
Post Secondary Degree in Marketing, Business, Communications, or equivalent practical experience
Nice to have: Experience in the ski industry
Nice to have: Travel, outdoor, or hospitality experience
The Email Designer / Developer is a versatile and technically astute creative role within the Mosaic team, responsible for the development and execution of visually compelling and highly effective email campaigns for News UK's portfolio of brands.
Responsibilities
Assist in the maintenance of scalable design systems within Figma, including component libraries, style guides, and design tokens.
Learn to leverage Figma's automation features (e.g., plugins, variables) to streamline design workflows and improve efficiency.
Develop high-quality, responsive, and accessible email templates and components from scratch.
Ensure all email builds are technically sound, adhere to strict brand guidelines and are optimised for various email clients and devices.
Conduct thorough testing and troubleshooting to verify email rendering and resolve any compatibility issues.
Serve as a key driver of Go-to-Market (GTM) success, focusing on core Product Messaging & Positioning, Sales Enablement, Competitive Analysis, and developing high-impact Customer Stories/Messaging for your line of products.
Create, manage, maintain, support, and execute go-to-market project plans and asset creation, asset libraries, ensuring timelines, deliverables, and dependencies are clearly communicated across the organization for your suite of products.
Collaborate with global marketing teams on content, events, demand generation, design, and insights to build excitement and deepen product understanding across all channels.
Own end-to-end messaging, campaign strategy, and execution of all email communications
Drive top-of-funnel acquisition, engagement, and customer lifecycle progression
Design, execute, and manage continuous email testing roadmap
Implement and maintain scalable email creation, proofreading, and QA workflows
Ensure brand standards and visual aesthetics in email copy and design
Coordinate and collaborate with Product Marketing teams to run Market Research to identify customer needs and trends, collaborating across the organization on Competitive Intelligence, assets, and training as needed.
Manage and/or support the customer training platform, collaborating with commercial teams to develop new video and written content.
Track and report on engagement and satisfaction KPIs to optimize training effectiveness.
Requirements
Bachelor's degree in marketing, advertising, business, or a related field
Email & Lifecycle Marketing ManagerFilevine · Salt Lake City, US+4 more
Front End Developer (3m FTC)T&P · London, United Kingdom
Product Marketing ManagerPublicis Groupe Holdings B.V · Boston, US+2 more