- Grand Blanc, Michigan, United States
- Hybrid
- Full-time
- 3–5 years
Responsible for maximizing the performance, visibility, and conversion effectiveness of ELGA Credit Union’s public website and digital presence, owning SEO strategy, analytics, personalization, and conversion optimization across all markets.
Responsibilities
- Owns website measurement infrastructure including Google Tag Manager configuration, conversion funnel tracking, attribution setup, and analytics reporting
- Develops and executes SEO strategy across all markets, including keyword research, on-page optimization, technical SEO coordination, and content optimization
- Manages landing page creation, campaign support pages, and content updates within the website environment
- Manages visibility in AI-powered search environments, developing structured data and schema markup
- Deploys campaign-specific landing pages, conversion paths, and tracking configurations
Requirements
- Bachelor’s degree in Marketing, Digital Media, Information Technology, Communications, or a related field
- Nice to have: A/B testing
- Nice to have: conversion rate optimization
- Nice to have: financial services or credit union experience