- Remote
- Remote
- Full-time · Mid
- 3+ years
Market Research Analyst to support U.S.-based organizations in SaaS, Retail, eCommerce, Consumer Goods, Technology, and Digital Services industries by transforming data into actionable insights for strategic business decisions.
Responsibilities
- Conduct qualitative and quantitative market research to identify industry trends, customer needs, and growth opportunities.
- Analyze market size, competitive landscape, customer behavior, and emerging market opportunities.
- Design and execute market research projects, surveys, interviews, focus groups, and competitive analyses.
- Collect, clean, analyze, and interpret large datasets to generate actionable business insights.
- Develop customer segmentation models, buyer personas, and market opportunity assessments.
Requirements
- Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Market Research, Finance, or a related field.
- Nice to have: SQL
- Nice to have: Google Analytics 4 (GA4)
- Nice to have: Go-to-Market (GTM) strategies
- Nice to have: AI tools (ChatGPT, Claude, Gemini, Copilot)