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Transforming data into actionable insights to drive strategic business decisions through market research, competitor analysis, and customer trend identification.

Responsibilities

Conduct qualitative and quantitative market research to identify industry trends, customer needs, and growth opportunities.
Analyze market size, competitive landscape, customer behavior, and emerging market opportunities.
Design and execute market research projects, surveys, interviews, focus groups, and competitive analyses.
Collect, clean, analyze, and interpret large datasets to generate actionable business insights.
Develop customer segmentation models, buyer personas, and market opportunity assessments.

Requirements

Bachelor's degree in Marketing
Business Administration
Economics
Statistics
Data Analytics

Skills

Market Research Market Intelligence Competitive Analysis Consumer Behavior Analysis Customer Insights

Market Research Analyst | Market Intelligence

Cobalto Talent · Posted Jul 22, 2026

Open

Monterrey, Mexico
3+ years

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Market Research Analyst to support U.S.-based organizations in SaaS, Retail, eCommerce, Consumer Goods, Technology, and Digital Services industries.

Responsibilities

Conduct qualitative and quantitative market research to identify industry trends, customer needs, and growth opportunities.
Analyze market size, competitive landscape, customer behavior, and emerging market opportunities.
Design and execute market research projects, surveys, interviews, focus groups, and competitive analyses.
Collect, clean, analyze, and interpret large datasets to generate actionable business insights.
Develop customer segmentation models, buyer personas, and market opportunity assessments.

Requirements

Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Market Research, Finance, or a related field.
Nice to have: Experience supporting U.S.-based companies or international organizations.
Nice to have: Experience in SaaS product research or Retail market analysis.
Nice to have: Familiarity with SQL and data visualization platforms.
Nice to have: Experience using AI-powered research and productivity tools.

Skills

Microsoft Excel Google Sheets

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