Develop clear, compelling, and engaging content across advertising, digital marketing, social media, websites, email campaigns, print materials, video scripts, signage, and customer communications for an in‑house creative team supporting Boston Logan International Airport and other regional airports.
- Write engaging and persuasive copy for advertising campaigns, social media, websites, email marketing, signage, print publications, presentations, and customer communications.
- Develop creative scripts for videos, radio advertisements, public announcements, executive communications, and special events.
- Create compelling headlines, taglines, campaign messaging, promotional content, and marketing materials.
- Adapt writing styles, tone, and messaging for travelers, customers, employees, business partners, and community stakeholders.
- Collaborate with creative directors, graphic designers, account teams, and project managers to develop integrated marketing campaigns.
- Bachelor's degree in Communications, Advertising, Journalism, English, Marketing, or a related field, or equivalent professional experience.
- Nice to have: Previous experience working with an advertising agency, creative agency, or in‑house marketing team.
- Nice to have: Experience in consumer marketing and integrated advertising campaigns.
- Nice to have: Background in travel, tourism, hospitality, transportation, or aviation‑related marketing.
- Nice to have: Experience developing customer‑facing communications and promotional campaigns.
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