- Atlanta, Georgia, United States
- On-site
- Full-time · Senior
- $89K–$145K per year
- 5+ years
Senior Analyst, Marketing Analytics
Compensation
Base Compensation: $89,000.00 - $145,000.00 Annually
Responsibilities
- Serve as a strategic analytics partner to Marketing and Media leadership, delivering insights and recommendations that influence media strategy, investment allocation, customer acquisition, and broader business decisions.
- Establish and own monthly paid media performance dashboard & develop leadership-ready narratives, and strategic recommendations that synthesize cross-channel results, business drivers, emerging trends, risks, and opportunities into clear recommendations for leadership.
- Proactively identify performance opportunities and emerging trends, moving beyond reporting what happened to explain why it happened, what it means for the business, and what actions should be taken next.
- Lead the development and implementation of forecasting and scenario-planning models that project traffic, leads, and business outcomes under varying media investment scenarios.
- Translate forecasting outputs into strategic recommendations for senior leadership, clearly articulating expected business impact, investment opportunities, risks, and trade-offs.
Requirements
- Bachelor's degree in Analytics, Statistics, Economics, Marketing, Mathematics, Business, Data Science, or a related field.