Maximise member lifetime value by driving frequency of usage, building lasting member habits and reducing both voluntary and involuntary churn across the entire BoF Professional portfolio.
Locations (4)
London, England, United Kingdom
New York, New York, United States
Paris, Île-de-France, France
Milan, Lombardy, Italy
Responsibilities
Own, develop and execute the strategy to engage, retain and grow the value of existing members
Establish and chair the Engagement Council, aligning decentralised initiatives across Editorial, Product, Data and Marketing
Partner with Product and Editorial to shape product development and UX that increase frequency of usage and value perception
Define audience segmentation and omnichannel lifecycle strategies across the full member journey
Act as the business owner of the Recurly relationship, partnering with Finance and Product to salvage revenue lost to failed payments
