The Senior Specialist, Performance Marketing owns the end-to-end execution and optimization of demand generation programs for an assigned portfolio of SHRM solution areas, products, and events.
Compensation
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications.
Responsibilities
Serve as the accountable owner for an assigned portfolio of B2B solution areas, products, and events, managing each program from intake and planning through launch, optimization, and wrap-up reporting.
Translate solution and event goals into campaign plans with defined audiences, channels, offers, timelines, budgets, and lead and pipeline targets, and secure approval before launch.
Build, launch, and QA campaigns across owned channels, ensuring tracking, UTMs, naming conventions, and audience setup are correct before go-live.
Manage allocated program budgets and pacing, flagging over- or under-delivery early and recommending reallocations.
Identify and leverage the most effective channel mix for each owned area, including paid search, paid social (LinkedIn, Meta), programmatic and ABM, email nurture and high-intent drips, content syndication, and partner channels, based on audience, offer, funnel stage, and cost to acquire.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field
Accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business through ownership of high-budget paid acquisition campaigns and optimization of existing channels.
Responsibilities
Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms
Manage, optimize, and scale high-performing acquisition campaigns while maintaining target CAC and ROAS
Build and optimize scalable user acquisition funnels, from campaign setup and audience targeting to landing pages and conversion optimization
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats
Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards
A results-driven Senior Performance Marketer to accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business.
Responsibilities
Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms
Manage, optimize, and scale high-performing acquisition campaigns
Build and optimize scalable user acquisition funnels
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats
Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards
A results-driven Senior Performance Marketer to accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business.
Responsibilities
Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms
Manage, optimize, and scale high-performing acquisition campaigns, progressively increasing advertising budgets while maintaining target customer acquisition costs (CAC) and return on advertising spend (ROAS)
Build and optimize scalable user acquisition funnels, from campaign setup and audience targeting to landing pages and conversion optimization
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats to identify growth opportunities and improve performance
Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards
A results-driven Senior Performance Marketer to accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business.
Responsibilities
Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms
Manage, optimize, and scale high-performing acquisition campaigns, progressively increasing advertising budgets while maintaining target customer acquisition costs (CAC) and return on advertising spend (ROAS)
Build and optimize scalable user acquisition funnels, from campaign setup and audience targeting to landing pages and conversion optimization
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats to identify growth opportunities and improve performance
Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards
Accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business through high-budget paid acquisition campaigns and optimization.
Responsibilities
Take full ownership of one or two paid acquisition channels (Meta, TikTok, Google, Snapchat, Apple Search Ads, native advertising)
Manage, optimize, and scale high-performing acquisition campaigns while maintaining target CAC and ROAS
Build and optimize scalable user acquisition funnels
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats
Monitor campaign performance daily using analytics and tracking tools (Voluum, GA4)
Requirements
Nice to have: Subscription-based business models
Nice to have: Customer retention strategies
Nice to have: Experience in dating, femtech, or telehealth
A results-driven Senior Performance Marketer to accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business.
Responsibilities
Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms
Manage, optimize, and scale high-performing acquisition campaigns, progressively increasing advertising budgets while maintaining target customer acquisition costs (CAC) and return on advertising spend (ROAS)
Build and optimize scalable user acquisition funnels, from campaign setup and audience targeting to landing pages and conversion optimization
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats to identify growth opportunities and improve performance
Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards
Accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business through ownership of high-budget paid acquisition campaigns and optimization of existing channels.
Responsibilities
Take full ownership of one or two paid acquisition channels (Meta, TikTok, Google, Snapchat, Apple Search Ads, native advertising)
Manage, optimize, and scale high-performing acquisition campaigns while maintaining target CAC and ROAS
Build and optimize scalable user acquisition funnels
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats
Monitor campaign performance daily using analytics and tracking tools (Voluum, GA4)
Lead the planning, execution, and optimisation of performance-driven campaigns across a diverse client portfolio, focusing on TikTok and Meta, with YouTube support.
Compensation
Salary details shared transparently upfront during the recruitment process.
Responsibilities
Lead the planning, activation, management, and optimisation of paid campaigns across TikTok and Meta, with YouTube as an additional channel.
Manage the full campaign lifecycle, from media planning and budget allocation to performance analysis and post-campaign reporting.
Develop and oversee structured test-and-learn programmes, using hypotheses, experiments, and measurable results to continuously improve campaign performance.
Manage paid media budgets exceeding $1 million, making informed investment decisions and providing clear justification for spend allocation.
Present campaign performance to clients through regular reporting, actionable insights, and data-driven recommendations.
Lead the planning, execution, and optimisation of performance-driven campaigns across a diverse client portfolio.
Compensation
Salary details shared transparently upfront during the recruitment process.
Responsibilities
Lead the planning, activation, management, and optimisation of paid campaigns across TikTok and Meta, with YouTube as an additional channel.
Manage the full campaign lifecycle, from media planning and budget allocation to performance analysis and post-campaign reporting.
Develop and oversee structured test-and-learn programmes, using hypotheses, experiments, and measurable results to continuously improve campaign performance.
Manage paid media budgets exceeding $1 million, making informed investment decisions and providing clear justification for spend allocation.
Present campaign performance to clients through regular reporting, actionable insights, and data-driven recommendations.
Senior Performance MarketerNewJobgether · Remote, India